Car Dealer SEO have contributed a second article for Motor Trade News on the subject of Automotive SEO. This follows on from the first article we wrote for Motor Trade News about the importance of good SEO in the Automotive Industry, which can be viewed here: Increasing importance of SEO in the motor trade.
For dealers, the only reliable way to judge the effectiveness of SEO (search engine optimisation) is through increased enquiry rates via their website, that’s the opinion of Simon George director of specialist SEO firm Car Dealer SEO.
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Car Dealer SEO have been asked to contribute a series of articles on SEO for the Automotive Industry for Motor Trade News. The first article in this series which acts as a very basic introduction to SEO for Car Dealers can be found below
With automotive firms increasingly alive to the fact that they need websites that look good and are robust, there is a growing awareness of how important it is that those sites should be found easily by prospective customers looking on the major search engines.
SEO, is the term that gets used in this context, but what exactly does it mean and why does it matter to your business? Read the rest of First Article by Car Dealer SEO for Motor Trade News »
Car Dealer SEO have been asked to contribute a series of articles for Motor Trade News. These articles will de-mystify the subject of Search Engine Optimisation for the Automotive Industry, and provide information on how to get the most from your website and avoid the pitfalls and expense associated with this thorny subject.
We are delighted to be offered the opportunity to increase the coverage of impartial advice for Car Dealers whether independent or franchised in Motor Trade News, who have a readership of 15,000 or so dealer group directors, dealer principals and general managers in the Motor Trade.
We will be publishing the articles on Car Dealer SEO one month after release by Motor Trader News.
The first Article can be found here Increasing importance of SEO in the motor trade
Following on from the first part of this series focusing on the impact that Video implementation can have on a Car Dealers’ SEO strategy. Please read the first instalment.
Previously we looked into creating a dedicated channel on YouTube for your videos. This has many benefits to a Car Dealers’ SEO as was previously discussed.
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Video can play a very large part in a Car Dealers’ SEO strategy. This can be applied to a Car Dealers’ Website in a few ways but implementing them all and supporting them with a dynamic Video Sitemap (covered later on) will propell your web site to the top of search engine rankings.
Firstly you have the option to create a dedicated YouTube channel to upload your videos to, as mentioned previously Google bought YouTube over two years ago, projecting that video would be one of the best answers to a query that is input, and become the largest source of entertainment on the internet. A dedicated YouTube channel can give you the opportunity to add a link to your website, add some detailed information about your dealership, and provide a resource for users to view all the videos that you have uploaded. Each Video that you upload can also be tagged with a title and description, so that it can appear individually in search results pages as well as YouTube’s own internal site search. Google’s Universal Search is geared towards displaying multi-media in search results in normal search results pages, and most will have noticed the appearance of Video thumbnails, images and maps in rankings. These new additions to the results pages also have the effect of ‘pushing’ other organic results further down the page, as with the Google Places listings. If your website is video enabled and you have a Google Places account your website will appear far higher than your competitors that haven’t yet caught up.
Read the rest of Video and Car Dealer SEO Part 1 »